Art & Soul

The Artistry of Enterprise in Australasia

Why It Matters

↓ The Project

Art & Soul is an in-depth interview series with business owners across Australasia. We explore not just the products they make, or the services they deliver, but the lives, struggles and practices that shape them.

Creativity isn’t just about the end product. It’s about the process, the resilience and the stories behind it. This project shines a light on the lived experiences of the conscious, the creative, and the daring, and offers creative inspiration for entrepreneurs everywhere.

An Invitation

If you are a sole practitioner or business owner living and working in Australasia, you’re invited to share your story. Selected interviews will be considered for inclusion in an anthology.

I create with AI in ways that respect artistry, consent and culture. My models are trained on ethically sourced data sets and my own licensed material. My models are not trained on the styles of living artists without their permission and involvement. When used with intention, AI is a tool for amplification, not replacement. Ethical AI use supports sustainability, reduces waste, and can give artists more visibility and empowerment. Every image and campaign I produce is grounded in deep respect for creative labour, for cultural voices, and for the planet.

Based in Naarm, we respectfully acknowledge the Wurundjeri and Bunurong/Boon Wurrung peoples of the Kulin Nation as the Traditional Owners of this land, and pay our respects to Elders past and present.

© Catherine Gomersall. All Rights Reserved.