
You don’t need to choose between authenticity and growth
I help you install a business operations system that feels aligned and integrates your creativity, all while making space for rest and real impact.
Are you burnt out from over-commitment, craving clarity, and looking for a way to grow your brand without selling your soul? I help emotionally intelligent, conscientious and curious professionals like you rediscover your true voice, automate without losing authenticity, and scale your brand with systems that feel good.
Who I Help
You're a passionate professional or entrepreneur who’s tired of doing too much for too little return. You crave a deeper sense of purpose, a clearer voice, and systems that allow you to show up consistently, without burning out!
You’ve probably tried branding advice that didn’t stick. You may feel resistance to AI tools because they seem cold or overwhelming. You know you’re capable of more, but the crystal clarity you are working towards feels just out of reach.
I’m here to help you reclaim your time, refine your message, and activate your creative genius, ethically and beautifully.

Testimonials over the years
Empowered Clients

Design, Art & Fashion
Two words come to mind when I think of Catherine: 'enthusiastic' and 'creative'. We have worked on several projects together. Catherine always brings a professional attitude to the table and knows how to drive things through to fruition. We have also collaborated artistically, it was a dynamic creative process bringing together a melding our dual aesthetics. Our time with the Biennale of Australian Art was a fast paced, festival environment. Catherine was always there to help support others and keep stress levels in check. If your looking for a deeply creative person with the ability to think critically and a can do attitude look no further than Catherine.
Morgan, Communication Designer, Educator & Facilitator
Technology and Trades
Cat has provided me with some Strategic Planning Advice that fits my Business perfectly. We developed the basis for an ongoing Business Strategy that will service my long term clients and help develop new opportunities that I have had in my prospects pipeline for too long. Thanks for fantastic service!
Brett, Electrical Communications and Renewable Energy Management Consultant
Coaches and Consultants
Cat’s approach to truly understanding my business, along with her commitment to finding the perfect solution, gives me huge confidence in referring her to anyone looking for a spunky, creative & savvy Doctor of Technology. Her direct communication and comfortable professionalism make her exceptionally easy to talk with, and somehow she seems to know all the right questions to help me clarify my business objectives. She displays a depth and breadth of experience needed in such a fast-paced industry, and her commitment to staying up-to-date is obvious in her own online presence. Choose Dr Cat for your online issue. She won’t let you down.
Alexis, Sustainable Health Care Practitioner
How can I help you?
I’ve had several careers, all of them creative and all of them involving educating, making beautiful things, caring and trying to live ethically in the modern world. I’ve been a photographer, a web developer, a lecturer, an art director, an award-winning artist, a blockchain consultant and a book publisher. Now I work with AI to build systems and find creative solutions for businesses like yours.
You are not new to your craft. You’re seasoned, sensitive and visionary, but somewhere along the way, your voice got drowned out by the noise of “shoulds.”
Maybe you’ve said yes to too many things, or maybe the tools meant to help you just created more overwhelm. I see you. And I’ve built a creative practice, brand system and suite of offers for people like you, to help you find your way back to clarity, calm and creative power.
I’m proud of what I’ve built and excited for where it’s going next.

Ethical AI Lab
A program for founders, freelancers and business owners ready to scale with integrity and ease
Blog posts
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The Unstoppable Rise of AI Assistance: Reimagin...
It seems to me that the main thread of ethical debate about AI coaching is missing the real opportunity. We have spent years focused on what AI might take away...
The Unstoppable Rise of AI Assistance: Reimagin...
It seems to me that the main thread of ethical debate about AI coaching is missing the real opportunity. We have spent years focused on what AI might take away...
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Beyond the Starving Artist: The Mindset of Thri...
Introduction to the Mindset of Thriving Creatives For so long, the image of the "starving artist" has been a familiar one; one that conjures thoughts of struggle, sacrifice, and a...
Beyond the Starving Artist: The Mindset of Thri...
Introduction to the Mindset of Thriving Creatives For so long, the image of the "starving artist" has been a familiar one; one that conjures thoughts of struggle, sacrifice, and a...
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From Scattered to Sovereign: The Digital Transf...
If you have been doing anything online to promote yourself as an artist or business, you are aware that we live in a world of content calendars, sales funnels, and...
From Scattered to Sovereign: The Digital Transf...
If you have been doing anything online to promote yourself as an artist or business, you are aware that we live in a world of content calendars, sales funnels, and...

Brainz Executive Contributor
I contribute a monthly article about mindset and creativity to Brainz Magazine. I’m honoured to be recognized with the Crea Global Award 2025 by Brainz Magazine. This award celebrates individuals who demonstrate creativity, innovation, adaptability in business, and meaningful contributions to sustainability and mental health initiatives. I’m proud to be included among such inspiring entrepreneurs, thought leaders, and change-makers. Thank you to Brainz Magazine for this recognition.