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Disruptor Branding

DisruptorCard

Context

Disruptor offers services in web, content and inbound marketing to help the right people find out about your business. Its approach is practical and solutions-focused. Their aim is to help businesses survive and thrive online through strengthening their web presence. Their look and feel is clean, professional and utilitarian.

Objectives

  • To differentiate Disruptor from other web agencies by focusing on the relationship between content, communications and strategic planning
  • To show that Disruptor is interested in progressive technology, in particular clean and renewable energy
  • To show that Disruptor is a brand with creative edge and does things differently

Challenges

  • The word ‘disruptor’ is a buzz word
  • Not all people and business directors are comfortable with the notion of ‘disruption’
  • The term ‘disruptor’ is complicated and is often misunderstood

Methodologies 

  • Disruptor’s branding has been developed using a practice-led methodology

Outcomes

Disruptor’s brand is unique, thought-provoking and attracts interest.